Young People and Gambling 2022
Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2022.
- Executive summary
Young people’s active involvement in gambling
- - Summary
- - Young people's active involvement in gambling
- - Variations in active involvement in gambling
- - Variations in active involvement in types of gambling activities
- - Prevalence of non-problem, at risk or problem gambling
- - Problem gambling by gender
- - Problem gambling by age
- - Problem gambling by ethnicity
- Experience of gambling
- The Impact of gambling on young people
- Online gambling
- National Lottery play
- Games and gaming machines
- The Context for gambling participation
Attitudes towards and exposure to gambling
- - Summary
- - Young people’s views on gambling
- - Feeling informed about gambling
- - Being stopped from gambling
- - Young people’s exposure to gambling adverts and promotions and frequency of exposure
- - Content of gambling adverts and promotions seen
- - Whether ever prompted to gamble by adverts and promotions
- - Following gambling companies on social media
- List of gambling activities and definitions
Reasons why young people gamble
Most (78 percent) young people who spent their own money gambling in the last 12 months, did so because they regard it as a fun thing to do (as shown as follows in Figure 22). This is by far the most common reason given for gambling.
However, the prospect of winning money is a key driver for some young people. Over a third (36 percent) gambled because they felt they had a good chance of winning something (even if not a big prize), while a quarter (24 percent) said they gambled because they thought they could win a jackpot or big prize. Over three in ten (32 percent) said they gambled with the intention of winning money.
For a third (35 percent) of young people their reason for gambling was that it gave them something to do. A similar proportion cited the simplicity of the games as a reason for gambling (34 percent).
Figure 22: Thinking about when you have spent your money on ... in the last 12 months, why did you do this?
Figure 22 information
GC_SPENDWHY. Thinking about when you have spent your money on ... in the past 12 months, why did you do this?
Base: All participants (answering) who spent their own money in the last 12 months on... (789).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.
|Reasons for gambling – top twelve responses||Percentage (multiple response question, therefore answers do not sum to 100 percent)|
|Because it's fun||78%|
|I have a good chance of winning something (even if not a big prize or jackpot)||36%|
|It gives me something to do||35%|
|The games are simple to play||34%|
|To try to win money||32%|
|To get a buzz and/or because it is exciting||24%|
|I have a chance to win a jackpot or big prize||24%|
|Because I like to take risks||23%|
|Because it helps me and/or cheers me up when I feel down, nervous or in a bad mood||16%|
|Because it's cool||13%|
|Because it's something my parents and/or guardians do||10%|
|Because money goes to good causes||10%|
There were variations in reasons given for gambling based on the types of activities they participated in. Young people who gamble ‘because it’s fun’ were more likely to be gambling on arcade gaming machines (81 percent). Those who say they are trying to win money are more likely to be playing cards for money between friends or family (50 percent).
Reasons for gambling in the last 12 months, among young people who spent their own money, differed most notably by gender. For instance, girls (86 percent) were more likely to spend their money on playing arcade games because it is fun than boys (76 percent). Whereas boys were more likely than girls to play arcade games because they were simple (41 percent compared with 32 percent) or to try to win money (27 percent compared with 16 percent).Previous section
Setting gambling in the context of other activities Next section
Why young people don’t gamble
Last updated: 9 November 2022
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