Young People and Gambling 2022
- Executive summary
- Young people’s active involvement in gambling
- Experience of gambling
- The Impact of gambling on young people
- Online gambling
- National Lottery play
- Games and gaming machines
- The Context for gambling participation
- Attitudes towards and exposure to gambling
- List of gambling activities and definitions
Following gambling companies on social media
A minority of young people (13 percent) said that they followed or watched gambling companies on social media websites, typically using YouTube (9 percent), followed by TikTok (7 percent) and Instagram (6 percent).
Figure 31: Exposure to gambling on social media
Figure 31 information
GC_SOCIALMED. Do you follow any gambling companies on any of the following social media or streaming platforms?
Base: All 11 to 16 year olds answering (2,207).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.
|Response||Percentage who have seen (multiple response question, therefore answers do not sum to 100 percent)|
|Yes, on YouTube||9%|
|Yes, on TikTok||7%|
|Yes, on Instagram||6%|
|Yes, on Snapchat||4%|
|Yes, on Facebook||4%|
|Yes, on Twitter||3%|
|Yes, on Twitch||3%|
|No, I don’t follow any gambling on social media and/or streaming platforms||71%|
|No, I don’t use social media and/or streaming platforms||4%|
|Don’t know/can’t remember||12%|
In line with differences in rates of gambling, boys were more likely than girls to follow or watch gambling companies on social media (16 percent compared with 11 percent). This is consistent with the finding that boys were more likely than girls to have seen adverts on social media. There were no significant differences by age.
Young people who had spent their own money on gambling in the last 7 days were more likely to follow or watch gambling companies on social media or streaming platforms (28 percent compared with the overall figure of 13 percent).Previous section
Whether ever prompted to gamble by adverts and promotions
Last updated: 9 November 2022
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