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Report

Young People and Gambling 2022: Official statistics

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2022.

Published
10 November 2022

Last updated
9 November 2022 - Changes

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Contents

Following gambling companies on social media

A minority of young people (13 percent) said that they followed or watched gambling companies on social media websites, typically using YouTube (9 percent), followed by TikTok (7 percent) and Instagram (6 percent).

Figure 31: Exposure to gambling on social media

A bar chart showing exposure to gambling on social media, from 'No, I don't use social media and/or streaming platforms' to 'Yes, on YouTube', from the last 12 months. Data from the chart is provided within the following table.

Figure 31 information

GC_SOCIALMED. Do you follow any gambling companies on any of the following social media or streaming platforms?
Base: All 11 to 16 year olds answering (2,207).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.

Figure 31: Exposure to gambling on social media.
Response Percentage who have seen (multiple response question, therefore answers do not sum to 100 percent)
Yes, on YouTube 9%
Yes, on TikTok 7%
Yes, on Instagram 6%
Yes, on Snapchat 4%
Yes, on Facebook 4%
Yes, on Twitter 3%
Yes, on Twitch 3%
No, I don’t follow any gambling on social media and/or streaming platforms 71%
No, I don’t use social media and/or streaming platforms 4%
Don’t know/can’t remember 12%

In line with differences in rates of gambling, boys were more likely than girls to follow or watch gambling companies on social media (16 percent compared with 11 percent). This is consistent with the finding that boys were more likely than girls to have seen adverts on social media. There were no significant differences by age.

Young people who had spent their own money on gambling in the last 7 days were more likely to follow or watch gambling companies on social media or streaming platforms (28 percent compared with the overall figure of 13 percent).

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Whether ever prompted to gamble by adverts and promotions
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