Report

Young People and Gambling 2022

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2022.

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Published
10 November 2022

Last updated
9 November 2022 - Changes

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Contents

• Young People and Gambling 2022

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• Executive summary
• - Introduction
• - Headline statistics
• - Presentation and interpretation of data
• - Acknowledgements
• Young people’s active involvement in gambling
• - Summary
• - Young people's active involvement in gambling
• - Variations in active involvement in gambling
• - Variations in active involvement in types of gambling activities
• - Prevalence of non-problem, at risk or problem gambling
• - Problem gambling by gender
• - Problem gambling by age
• - Problem gambling by ethnicity
• Experience of gambling
• - Summary
• - Overall gambling experience
• - Overall gambling experience in the last 12 months
• - Variations in gambling experience
• The Impact of gambling on young people
• - Summary
• - How gambling impacts on relations with friends and family
• - How gambling makes young people feel
• - The impact of gambling on sleep
• - The impact of gambling on spending
• - The impact of gambling on schoolwork
• - Experience and impact of family members’ gambling
• Online gambling
• - Summary
• - Young people’s active involvement in online gambling
• - Overall experience of online gambling
• - Online gambling using parent's or guardian's accounts
• - Awareness and use of in-game items in video games
• National Lottery play
• - Summary
• - Young people’s active involvement with lottery products
• - Wider experience of lottery games
• - Buying a National Lottery draw ticket or scratchcard
• - Who young people are with when playing a National Lottery product?
• Games and gaming machines
• - Summary
• - Young people’s active involvement in games and gaming machines
• - Overall experience of games and gaming machines play
• - Who is with young people when they play gaming machines?
• - Types of gaming machines
• - Play in an adults-only area
• The Context for gambling participation
• - Summary
• - Setting gambling in the context of other risk-taking behaviours
• - Setting gambling in the context of other activities
• - Reasons why young people gamble
• - Why young people don’t gamble
• - Who young people were with when they gambled
• Attitudes towards and exposure to gambling
• - Summary
• - Young people’s views on gambling
• - Feeling informed about gambling
• - Being stopped from gambling
• - Young people’s exposure to gambling adverts and promotions and frequency of exposure
• - Content of gambling adverts and promotions seen
• - Whether ever prompted to gamble by adverts and promotions
• - Following gambling companies on social media
• Appendices
• - Applying the DSM-IV-MR-J problem gambler screen
• - Research design
• - Sample profile
• List of gambling activities and definitions
• - List of gambling activities
• - Definitions

Content of gambling adverts and promotions seen

Young people who had been exposed to gambling adverts or promotions were asked what the last one they had seen was about.

The research findings show that young people were most likely to recall seeing an advert or promotion about ‘lotteries’ (mentioned by 43 percent). Over a third recalled the last gambling advert they saw as being about betting (36 percent) or about bingo (36 percent) and three in ten remember it being about casinos (30 percent). However, approaching a quarter of those who had seen adverts could not remember (14 percent) or did not know what it was about.

Figure 29: Nature of gambling adverts seen

Figure 29 information

GC_ADABOUT. And thinking about the last time you saw or heard a gambling advert; do you remember what it was about?
Base: All 11 to 16 year olds answering who have seen and/or heard any gambling adverts or promotions (1,741).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.

Figure 29: Nature of gambling adverts seen.

Nature of gambling advert	Percentage who have seen (multiple response question, therefore answers do not sum to 100 percent)
Lotteries	43%
Betting	36%
Bingo	36%
Online slots and/or casinos	30%
Can’t remember	14%
Don’t know	9%

There were some differences by gender in the content of gambling adverts they had last seen. For example, girls were more likely than boys to have last seen an advert about the lottery (47 percent compared with 39 percent), or bingo (41 percent compared with 30 percent). Whereas boys were more likely than girls to have last seen an advert about betting (45 percent compared with 25 percent of girls) and online slots and/or casinos (34 percent compared with 25 percent).

There were also some age differences, with 11 to 13 year olds more likely than 14 to 16 year olds to have last seen an advert about lotteries (47 percent compared with 40 percent) or bingo (39 percent compared with 33 percent).

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Young people’s exposure to gambling adverts and promotions and frequency of exposure Next section
Whether ever prompted to gamble by adverts and promotions

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Last updated: 9 November 2022

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