Report

Young People and Gambling 2023

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2023.

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Published
16 November 2023

Last updated
16 November 2023 - Changes

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Contents

• Young People and Gambling 2023

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• Executive summary
  • - Introduction
  • - Headline statistics
  • - Presentation and interpretation of data
  • - Acknowledgements
• Young people’s active involvement in gambling
  • - Summary
  • - Young people's active involvement in gambling
  • - Variations in active involvement in gambling
  • - Variations in active involvement in types of gambling activities
  • - Prevalence of non-problem, at risk or problem gambling
  • - Problem gambling by gender
  • - Problem gambling by age
  • - Problem gambling by ethnicity
• Experience of gambling
  • - Summary
  • - Overall gambling experience
  • - Overall gambling experience in the last 12 months
  • - Variations in gambling experience
• The Impact of gambling on young people
  • - Summary
  • - How gambling impacts on relations with friends and family
  • - How gambling makes young people feel
  • - The impact of gambling on sleep
  • - The impact of gambling on spending
  • - The impact of gambling on schoolwork
  • - Experience and impact of family members’ gambling
• Online gambling
  • - Summary
  • - Young people’s active involvement in online gambling
  • - Overall experience of online gambling
  • - Online gambling using parent's or guardian's accounts
  • - Awareness and use of in-game items in video games
  • - Awareness and use of virtual money or tokens to bet on sports matches
• National Lottery play
  • - Summary
  • - Young people’s active involvement with lottery products
  • - Wider experience of lottery games
  • - Buying a National Lottery draw ticket or scratchcard
  • - Who young people are with when playing a National Lottery product
• Games and gaming machines
  • - Summary
  • - Young people’s active involvement in games and gaming machines
  • - Overall experience of games and gaming machines play
  • - Who is with young people when they play gaming machines
  • - Types of gaming machines
  • - Play in an adults-only area
• The Context for gambling participation
  • - Summary
  • - Setting gambling in the context of other risk-taking behaviours
  • - Setting gambling in the context of other activities
  • - Reasons why young people gamble
  • - Why young people do not gamble
  • - Who young people were with when they gambled
• Attitudes towards and exposure to gambling
  • - Summary
  • - Young people's views on gambling
  • - Feeling informed about gambling
  • - Being stopped from gambling
  • - Young people's exposure to gambling adverts and promotions and frequency of exposure
  • - Content of gambling adverts and promotions seen
  • - Whether ever prompted to gamble by adverts and promotions
  • - Following gambling companies on social media
• Appendices
  • - Applying the DSM-IV-MR-J problem gambler screen
  • - Research design
  • - Sample profile
• List of gambling activities and definitions
  • - List of gambling activities
  • - Definitions

Whether ever prompted to gamble by adverts and promotions

Among young people who have ever seen or heard any gambling advert or sponsorship, the vast majority (81 percent) said that it did not prompt them to spend money on gambling when they did not otherwise plan to.

However, 7 percent say that the advert or sponsorship did prompt them to gamble, increasing to 13 percent of 11 to 17 year olds who have spent their own money on gambling in the last 7 days.

These figures remain unchanged in comparison to 2022.

Figure 31: Whether adverts or promotions about gambling ever prompted young people to gamble

Figure 31 information

GC_ADSPEND. Have adverts or promotion about gambling ever prompted you to spend money on gambling when you were not otherwise planning to?
Base: All participants answering who have seen and/or heard any gambling adverts or promotions (2,028).

Figure 31: Whether adverts or promotions about gambling ever prompted young people to gamble.

Response	Percentage who have been prompted to gamble by adverts or promotions
Yes	7%
No	81%
Don't know	12%

Previous section
Content of gambling adverts and promotions seen Next section
Following gambling companies on social media

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Last updated: 16 November 2023

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