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Report

Young People and Gambling 2023: Official statistics

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2023.

Contents


Whether ever prompted to gamble by adverts and promotions

Among young people who have ever seen or heard any gambling advert or sponsorship, the vast majority (81 percent) said that it did not prompt them to spend money on gambling when they did not otherwise plan to.

However, 7 percent say that the advert or sponsorship did prompt them to gamble, increasing to 13 percent of 11 to 17 year olds who have spent their own money on gambling in the last 7 days.

These figures remain unchanged in comparison to 2022.

Figure 31: Whether adverts or promotions about gambling ever prompted young people to gamble

A pie chart showing whether adverts or promotions about gambling ever prompted young people to gamble. Options were 'Yes', 'No' or 'Don't know'. Data from the chart is provided within the following table.

Figure 31 information

GC_ADSPEND. Have adverts or promotion about gambling ever prompted you to spend money on gambling when you were not otherwise planning to?
Base: All participants answering who have seen and/or heard any gambling adverts or promotions (2,028).

Figure 31: Whether adverts or promotions about gambling ever prompted young people to gamble.
Response Percentage who have been prompted to gamble by adverts or promotions
Yes 7%
No 81%
Don't know 12%
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Content of gambling adverts and promotions seen
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Following gambling companies on social media
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