Report
Young People and Gambling 2023
Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2023.
Contents
- Executive summary
-
Young people’s active involvement in gambling
- - Summary
- - Young people's active involvement in gambling
- - Variations in active involvement in gambling
- - Variations in active involvement in types of gambling activities
- - Prevalence of non-problem, at risk or problem gambling
- - Problem gambling by gender
- - Problem gambling by age
- - Problem gambling by ethnicity
- Experience of gambling
- The Impact of gambling on young people
- Online gambling
- National Lottery play
- Games and gaming machines
- The Context for gambling participation
-
Attitudes towards and exposure to gambling
- - Summary
- - Young people's views on gambling
- - Feeling informed about gambling
- - Being stopped from gambling
- - Young people's exposure to gambling adverts and promotions and frequency of exposure
- - Content of gambling adverts and promotions seen
- - Whether ever prompted to gamble by adverts and promotions
- - Following gambling companies on social media
- Appendices
- List of gambling activities and definitions
Whether ever prompted to gamble by adverts and promotions
Among young people who have ever seen or heard any gambling advert or sponsorship, the vast majority (81 percent) said that it did not prompt them to spend money on gambling when they did not otherwise plan to.
However, 7 percent say that the advert or sponsorship did prompt them to gamble, increasing to 13 percent of 11 to 17 year olds who have spent their own money on gambling in the last 7 days.
These figures remain unchanged in comparison to 2022.
Figure 31: Whether adverts or promotions about gambling ever prompted young people to gamble
Figure 31 information
GC_ADSPEND. Have adverts or promotion about gambling ever prompted you to spend money on gambling when you were not otherwise planning to?
Base: All participants answering who have seen and/or heard any gambling adverts or promotions (2,028).
Response | Percentage who have been prompted to gamble by adverts or promotions |
---|---|
Yes | 7% |
No | 81% |
Don't know | 12% |
Content of gambling adverts and promotions seen Next section
Following gambling companies on social media
Last updated: 16 November 2023
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