Young People and Gambling 2023
- Executive summary
- Young people’s active involvement in gambling
- Experience of gambling
- The Impact of gambling on young people
- Online gambling
- National Lottery play
- Games and gaming machines
- The Context for gambling participation
- Attitudes towards and exposure to gambling
- List of gambling activities and definitions
Following gambling companies on social media
A minority of young people (15 percent) said that they followed gambling companies on social media websites, typically using YouTube (10 percent), followed by TikTok (9 percent) and Instagram (7 percent).
Figure 32: Exposure to gambling on social media
Figure 32 information
GC_SOCIALMED. Do you follow any gambling companies on any of the following social media or streaming platforms?
Base: All participants answering (2,650).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.
|Response||Percentage who have seen (multiple response question, therefore answers do not sum to 100 percent)|
|Yes, on YouTube||10%|
|Yes, on TikTok||9%|
|Yes, on Instagram||7%|
|Yes, on Snapchat||5%|
|Yes, on Facebook||4%|
|Yes, on Twitter||4%|
|Yes, on Twitch||4%|
|No, I don’t follow any gambling on social media and/or streaming platforms||68%|
|No, I don’t use social media and/or streaming platforms||3%|
|Don’t know/can’t remember||13%|
In line with differences in rates of gambling, boys were more likely than girls to follow gambling companies on social media (18 percent, compared with 12 percent). This is consistent with the finding that boys were more likely than girls to have seen adverts on social media.
Young people who had spent their own money on gambling in the last 7 days and 13 year olds were more likely to follow gambling companies on social media or streaming platforms (28 percent and 19 percent, respectively, compared with the overall figure of 15 percent). 17 year olds were less likely to follow any gambling companies on social media and/or streaming platforms, compared to 11 to 13 year olds and 14 to 16 year olds (73 percent, compared to 64 percent and 71 percent, respectively).
The amount of young people who followed gambling companies on social media has increased by 2 percentage points in comparison to 2022 (13 percent). Boys are also 2 percentage points more likely to follow these pages in comparison to 2022 (16 percent).Previous section
Whether ever prompted to gamble by adverts and promotions
Last updated: 16 November 2023
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