Report
Assessment of online games design changes
Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.
Contents
- Executive summary
- Introduction
- Methodology and limitations
- Outcomes
- - Reduced play intensity
- - Consumer awareness
- - Reduced binge gambling
- - Gambling within consumer means
- - Complaints
- - Safer gambling measures
- - Increased trust in gambling providers
- - Reduced 'problem gambling' rates
- Assumptions
- - Staking behaviour
- - Session length
- - Use of multiple tabs
- - Games design
- - Displacement to other games
- - Time and position
- - Loss chasing
- - Displacement to other markets
- - Inconvenience for gamblers
- Conclusions and next steps
- Appendices
Gambling within consumer means
Summary
The ability of gamblers to stay within their intended play duration has not changed significantly.
A key component in reducing gambling-related harms is for consumers to gamble within their intentions and means. The two key gambling behaviours to consider for gambling within intentions and means are financial expenditure (discussed in the Reduced play intensity section of this report) and time.
To monitor progress on time spent on slots products, a statement was included in the Online Tracker Survey. The proportion of respondents reporting that they spend more time than intended when playing online slots games was statistically stable across the period monitored.
Figure 5: Experience of spending more time than intended when playing slots
| Statement | September 2021 (percentage) | December 2021 (percentage) | March 2022 (percentage) |
|---|---|---|---|
| I spend more time than I intend to when playing online slots games | 42% | 34% | 37% |
| Base size (individuals) | 325 | 268 | 330 |
Reduced binge gambling Next section
Complaints
Last updated: 8 June 2023
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