Cookies on the Gambling Commission website

The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content

Report

Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

Displacement to other games

Summary

The evidence suggests there has been no sizeable displacement to any product.

Another potential consequence of the game design process that was highlighted in the Theory of Change section of this report was the risk that consumers adapt more harmful gambling behaviours.

The Gambling Commission’s market data does not show any sizeable increase in revenue for other gambling products. The data identifies that, despite decreasing stake sizes, spin speeds, and session length, the revenue from slots products has continued to increase. In the sample of gambling businesses taken, there were 35.6 billion spins in the six months prior to the changes and this increased to 36.5 billion spins in the six months afterwards.

Figure 8: The number of spins by players using multiple tabs, browsers or accounts simultaneously while playing online slots games

A bar chart showing the number of spins in online slots games before and after the changes to online slots games were introduced. Data from the chart is provided in the following table.

Experience of players using multiple tabs, browsers or accounts simultaneously while playing online slots games
Statement Six months pre-change (billions) Six months post-change (billions)
Number of Spins 35.6 36.5
Previous section
Games design
Next section
Time and position
Is this page useful?
Back to top