Assessment of online games design changes
The evidence suggests that there has been no increase in loss-chasing as a result of the changes.
A highlighted risk of increased awareness of session expenditure is that some consumers may be motivated to gamble beyond their original intentions to win back any money that has been lost.
Metrics relating to consumer motivation for behaviours such as loss chasing can be difficult to track so proxy metrics are being used. From the sample of data obtained, mean session spend has decreased since the changes were introduced and the proportion of monthly player losses exceeding £50, £200, and £1000 have all decreased. Session length has also decreased since the changes were introduced.Previous section
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Displacement to other markets
Last updated: 8 June 2023
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