Report
Assessment of online games design changes
Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.
Contents
- Executive summary
- Introduction
- Methodology and limitations
- Outcomes
- - Reduced play intensity
- - Consumer awareness
- - Reduced binge gambling
- - Gambling within consumer means
- - Complaints
- - Safer gambling measures
- - Increased trust in gambling providers
- - Reduced 'problem gambling' rates
- Assumptions
- - Staking behaviour
- - Session length
- - Use of multiple tabs
- - Games design
- - Displacement to other games
- - Time and position
- - Loss chasing
- - Displacement to other markets
- - Inconvenience for gamblers
- Conclusions and next steps
- Appendices
Use of multiple tabs
Summary
There has been a statistically significant reduction in reported simultaneous slots play.
Consumers do not simultaneously play on multiple tabs or accounts The game design changes prohibited the functions designed to allow consumers to play two slots games simultaneously. However, gambling businesses do not have sight of and cannot influence consumer behaviour if they have accounts with other gambling businesses. If consumers gamble with multiple gambling businesses simultaneously, it would undermine the aim of this change.
The Online Tracker Survey data from past 12 month online slot players indicates that there has been a significant reduction in reported simultaneous slot play.
Figure 7: Experience of players using multiple tabs, browsers or accounts simultaneously while playing online slots games
| Statement | September 2021 (percentage) | December 2021 (percentage) | March 2022 (percentage) |
|---|---|---|---|
| I play online slots games on multiple tabs, browsers or accounts simultaneously | 31% | 17% | 22% |
| Base size (individuals) | 325 | 268 | 330 |
Session length Next section
Games design
Last updated: 8 June 2023
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