Report

Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

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Published
8 June 2023

Last updated
27 February 2023 - Changes

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Contents

• Assessment of online games design changes

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• Executive summary
• Introduction
• • Background and approach
  • Theory of Change
• Methodology and limitations
• • Methodology for key sources
  • Limitations
• Outcomes
• • Reduced play intensity
  • Consumer awareness
  • Reduced binge gambling
  • Gambling within consumer means
  • Complaints
  • Safer gambling measures
  • Increased trust in gambling providers
  • Reduced 'problem gambling' rates
• Assumptions
• • Staking behaviour
  • Session length
  • Use of multiple tabs
  • Games design
  • Displacement to other games
  • Time and position
  • Loss chasing
  • Displacement to other markets
  • Inconvenience for gamblers
• Conclusions and next steps
• Appendices

Dealing with the media

67. As a public body, the Commission is regularly the subject of media reports and it is important that press enquiries are handled consistently and with accuracy. You are therefore required to pass on any media enquiries to the Corporate Affairs team. You should not comment to the media directly on any issue relating to the Commission’s work unless specifically authorised to do so by the Director of Communications.

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Last updated: 27 February 2023

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