Report

Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

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Published
8 June 2023

Last updated
8 June 2023 - Changes

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Contents

• Assessment of online games design changes

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• Executive summary
• Introduction
• • Background and approach
  • Theory of Change
• Methodology and limitations
• • Methodology for key sources
  • Limitations
• Outcomes
• • Reduced play intensity
  • Consumer awareness
  • Reduced binge gambling
  • Gambling within consumer means
  • Complaints
  • Safer gambling measures
  • Increased trust in gambling providers
  • Reduced 'problem gambling' rates
• Assumptions
• • Staking behaviour
  • Session length
  • Use of multiple tabs
  • Games design
  • Displacement to other games
  • Time and position
  • Loss chasing
  • Displacement to other markets
  • Inconvenience for gamblers
• Conclusions and next steps
• Appendices

Assumptions

Contents

1. Staking behaviour Assessing the assumptions around staking behaviour resulting from the research conducted in the changes to online game design report.
2. Session length Assessing the assumptions around session length resulting from the research conducted in the changes to online game design report.
3. Use of multiple tabs Assessing the assumptions around the use of multiple tabs resulting from the research conducted in the changes to online game design report.
4. Games design Assessing the assumptions around games design resulting from the research conducted in the changes to online game design report.
5. Displacement to other games Assessing the assumptions around displacement to other products resulting from the research conducted in the changes to online game design report.
6. Time and position Assessing the assumptions around time and position resulting from the research conducted in the changes to online game design report.
7. Loss chasing Assessing the assumptions around loss chasing resulting from the research conducted in the changes to online game design report.
8. Displacement to other markets Assessing the assumptions around displacement to other markets resulting from the research conducted in the changes to online game design report.
9. Inconvenience for gamblers Assessing the assumptions around inconvenience for gamblers resulting from the research conducted in the changes to online game design report.

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Assessment of online games design changes - Conclusions and next steps

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Last updated: 8 June 2023

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