Report
Assessment of online games design changes
Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.
Contents
- Executive summary
- Introduction
- Methodology and limitations
- Outcomes
- Reduced play intensity
- Consumer awareness
- Reduced binge gambling
- Gambling within consumer means
- Complaints
- Safer gambling measures
- Increased trust in gambling providers
- Reduced 'problem gambling' rates
- Assumptions
- Staking behaviour
- Session length
- Use of multiple tabs
- Games design
- Displacement to other games
- Time and position
- Loss chasing
- Displacement to other markets
- Inconvenience for gamblers
- Conclusions and next steps
- Appendices
Assumptions
Contents
- Staking behaviour Assessing the assumptions around staking behaviour resulting from the research conducted in the changes to online game design report.
- Session length Assessing the assumptions around session length resulting from the research conducted in the changes to online game design report.
- Use of multiple tabs Assessing the assumptions around the use of multiple tabs resulting from the research conducted in the changes to online game design report.
- Games design Assessing the assumptions around games design resulting from the research conducted in the changes to online game design report.
- Displacement to other games Assessing the assumptions around displacement to other products resulting from the research conducted in the changes to online game design report.
- Time and position Assessing the assumptions around time and position resulting from the research conducted in the changes to online game design report.
- Loss chasing Assessing the assumptions around loss chasing resulting from the research conducted in the changes to online game design report.
- Displacement to other markets Assessing the assumptions around displacement to other markets resulting from the research conducted in the changes to online game design report.
- Inconvenience for gamblers Assessing the assumptions around inconvenience for gamblers resulting from the research conducted in the changes to online game design report.
Assessment of online games design changes - Outcomes Next section
Assessment of online games design changes - Conclusions and next steps
Last updated: 8 June 2023
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