Report

Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

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Published
8 June 2023

Last updated
8 June 2023 - Changes

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Contents

• Assessment of online games design changes

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• Executive summary
• Introduction
• • Background and approach
  • Theory of Change
• Methodology and limitations
• • Methodology for key sources
  • Limitations
• Outcomes
• • Reduced play intensity
  • Consumer awareness
  • Reduced binge gambling
  • Gambling within consumer means
  • Complaints
  • Safer gambling measures
  • Increased trust in gambling providers
  • Reduced 'problem gambling' rates
• Assumptions
• • Staking behaviour
  • Session length
  • Use of multiple tabs
  • Games design
  • Displacement to other games
  • Time and position
  • Loss chasing
  • Displacement to other markets
  • Inconvenience for gamblers
• Conclusions and next steps
• Appendices

Introduction

Contents

1. Background and approach The background and approach to the changes to online gambling games report, including the aims of this research.
2. Theory of Change An explanation of the theory of change in relation to the online game design changes report.

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Assessment of online games design changes - Executive summary Next section
Assessment of online games design changes - Methodology

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Last updated: 8 June 2023

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