Report
Assessment of online games design changes
Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.
Contents
- Executive summary
- Introduction
- Methodology and limitations
- Outcomes
- - Reduced play intensity
- - Consumer awareness
- - Reduced binge gambling
- - Gambling within consumer means
- - Complaints
- - Safer gambling measures
- - Increased trust in gambling providers
- - Reduced 'problem gambling' rates
- Assumptions
- - Staking behaviour
- - Session length
- - Use of multiple tabs
- - Games design
- - Displacement to other games
- - Time and position
- - Loss chasing
- - Displacement to other markets
- - Inconvenience for gamblers
- Conclusions and next steps
- Appendices
Outcomes
Contents
- Reduced play intensity Evaluating the impact of reduced play intensity in relation to evaluating the changes to online game design report.
- Consumer awareness Evaluating the impact of increased consumer knowledge in relation to evaluating the changes to online game design report.
- Reduced binge gambling Evaluating the impact of reduced binge gambling in relation to evaluating the changes to online game design report.
- Gambling within consumer means Evaluating the impact of gambling within means in relation to evaluating the changes to online game design report.
- Complaints Evaluating the impact of complaints in relation to evaluating the changes to online game design report.
- Safer gambling measures Evaluating the impact of safer gambling measures in relation to evaluating the changes to online game design report.
- Increased trust in gambling providers Evaluating the impact of increased trust in gambling providers and businesses in relation to evaluating the changes to online game design report.
- Reduced 'problem gambling' rates Evaluating the impact of reduced problem gambling rates in relation to evaluating the changes to online game design report.
Assessment of online games design changes - Methodology Next section
Assessment of online games design changes - Assumptions
Last updated: 8 June 2023
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