Report

Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

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Published
8 June 2023

Last updated
8 June 2023 - Changes

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Contents

• Assessment of online games design changes

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• Executive summary
• Introduction
• • Background and approach
  • Theory of Change
• Methodology and limitations
• • Methodology for key sources
  • Limitations
• Outcomes
• • Reduced play intensity
  • Consumer awareness
  • Reduced binge gambling
  • Gambling within consumer means
  • Complaints
  • Safer gambling measures
  • Increased trust in gambling providers
  • Reduced 'problem gambling' rates
• Assumptions
• • Staking behaviour
  • Session length
  • Use of multiple tabs
  • Games design
  • Displacement to other games
  • Time and position
  • Loss chasing
  • Displacement to other markets
  • Inconvenience for gamblers
• Conclusions and next steps
• Appendices

Outcomes

Contents

1. Reduced play intensity Evaluating the impact of reduced play intensity in relation to evaluating the changes to online game design report.
2. Consumer awareness Evaluating the impact of increased consumer knowledge in relation to evaluating the changes to online game design report.
3. Reduced binge gambling Evaluating the impact of reduced binge gambling in relation to evaluating the changes to online game design report.
4. Gambling within consumer means Evaluating the impact of gambling within means in relation to evaluating the changes to online game design report.
5. Complaints Evaluating the impact of complaints in relation to evaluating the changes to online game design report.
6. Safer gambling measures Evaluating the impact of safer gambling measures in relation to evaluating the changes to online game design report.
7. Increased trust in gambling providers Evaluating the impact of increased trust in gambling providers and businesses in relation to evaluating the changes to online game design report.
8. Reduced 'problem gambling' rates Evaluating the impact of reduced problem gambling rates in relation to evaluating the changes to online game design report.

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Assessment of online games design changes - Methodology Next section
Assessment of online games design changes - Assumptions

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Last updated: 8 June 2023

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