Report
Assessment of online games design changes
Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.
Contents
- Executive summary
- Introduction
- Methodology and limitations
- Outcomes
- - Reduced play intensity
- - Consumer awareness
- - Reduced binge gambling
- - Gambling within consumer means
- - Complaints
- - Safer gambling measures
- - Increased trust in gambling providers
- - Reduced 'problem gambling' rates
- Assumptions
- - Staking behaviour
- - Session length
- - Use of multiple tabs
- - Games design
- - Displacement to other games
- - Time and position
- - Loss chasing
- - Displacement to other markets
- - Inconvenience for gamblers
- Conclusions and next steps
- Appendices
Key issues and risks
Key issues and risks
- Ineffective ‘know your customer’ approaches including affordability checks: Licensees do not know enough about their customers including how much a customer can afford to gamble. Customers can be reluctant to share personal information.
- Early identification and effective responses to at-risk behaviours: Adverse consumer outcomes can be avoided or mitigated with early identification of at-risk behaviours or vulnerability displayed by customers.
- More engaged gamblers who participate in multiple products across different providers: Efforts to identify and provide preventative controls for more engaged gamblers is consistent with a risk-based approach to harm minimisation.
- Underage gambling: Age restrictions on gambling products protect children and young people. Controls to enforce them must be robust and effective.
- Gaps in the evidence and understanding of gambling-related harms: Building and maintaining a first-rate evidence base is essential to inform effective regulation and legislation.
Last updated: 27 May 2021
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