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Assessment of online games design changes

Gambling Commission report focusing on research conducted into the impact of the online gambling games design changes.

Consumer awareness


Reported awareness has not changed and remains high.

This outcome is most closely linked to the new requirement for gambling businesses to clearly display session length and expenditure information when gambling on online slots products.

We included several statements on our Online Tracker Survey aimed at those who reported gambling on online slots products. The responses indicate that awareness of how much time and money is spent remains high and did not change significantly in the months immediately following the implementation date. However, this statement relies on participant recall, and it is therefore unclear whether participants are reflecting on their slots play before and/or after the online game design changes came into force.

Figure 3: Awareness of time and money spent while playing slots

A line graph showing player awareness of the time and money spent playing slots. Data from the graph is provided in the following table.

Awareness of time and money spent while playing slots.
Statement September 2021 (percentage) December 2021 (percentage) March 2022 (percentage)
I am aware of the length of time I spend playing per game 76% 76% 77%
I am aware of the amount of money I spend playing per game 86% 80% 84%
Base size (individuals) 325 268 330
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