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Report

Young People and Gambling 2024: Official statistics

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2024.

Contents


Perceived impact of gambling adverts on unplanned spending

Young people who recalled having seen a gambling-related advert or promotion were asked if these adverts or promotions had ever prompted them to spend money on gambling that they were not otherwise planning to. Around 1 in 12 of these young people (8 percent) noted that they had been prompted by these adverts to spend money on gambling.

Figure 8.3: The perceived impact of adverts on unplanned spending on gambling

YPG 24 - Figure 8.3: The impact of gambling advertisements on unplanned spending

Figure 8.3 information

GC_ADSPEND. Have adverts or promotion about gambling ever prompted you to spend money on gambling when you were not otherwise planning to?
Base: All participants answering who have seen or heard any gambling adverts or promotions (2,592).
Note: Responses do not add up to 100 percent due to rounding.

The perceived impact of adverts on unplanned spending on gambling
Response 2024 (percentage)
Yes 8%
No 82%
Do not know 11%

There were no differences by gender, age or ethnicity in terms of whether or not young people felt they had been prompted to spend money on gambling after seeing or hearing an advert, though those young people who had seen a family member gamble were more likely than those who had not seen a family member gamble to feel they had been influenced by gambling-related adverts (11 percent, compared to 6 percent).

Findings on this question were consistent across the 2022, 2023 and 2024 surveys.

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Frequency of seeing or hearing gambling adverts or promotions
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Engagement with gambling related content on social media and streaming platforms
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