Cookies on the Gambling Commission website

The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content

Report

Young People and Gambling 2024: Official statistics

Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2024.

Contents


Frequency of seeing or hearing gambling adverts or promotions

When young people who recalled having seen or heard a gambling-related advert or promotion were asked how often they had seen or heard such adverts, between a third and a half noted seeing or hearing them at least once a week through the different channels or sources cited. Young people were most likely to cite social media, apps and TV as channels through which they had seen or heard these adverts at least weekly (by 46 percent, 45 percent and 44 percent of those young people who had cited these as a source of the adverts they recalled).

Figure 8.2: Frequency of seeing or hearing gambling adverts or promotions (proportion who had seen or heard at least once a week)

YPG 24 - Figure 8.2: Frequency of seeing or hearing gambling advertisements or promotions (at least once a week)

Figure 8.2 information

GC_ADFREQ. And how often, do you see or hear adverts or promotion about gambling in the following places?
Base: All participants answering'On social media' 2024 (1,843). 'On an app' 2024 (1,989). 'On TV' 2024 (2,055). 'On the radio' 2024 (1,218). 'On live streaming or video sharing platforms' 2024 (1,323). 'At a sports event' 2024 (1,513). 'On another website' 2024 (1,206). 'On a podcast' 2024 (634). 'On posters or billboards' 2024 (1,429). 'In newspapers or magazines' 2024 (1,295). 'Somewhere else' 2024 (775).
Note: This is a multiple response question, so the responses shown will not add up to 100 percent.

Frequency of seeing or hearing gambling adverts or promotions (proportion who had seen or heard at least once a week)
Frequency of seeing or hearing gambling promotions or adverts at least once a week 2024 (percentage)
(multiple response question, answers do not sum to 100 percent)
On social media (including Snapchat, Facebook, Twitter, Instagram, TikTok) 46%
On an app 45%
On TV 44%
On live streaming or video sharing platforms (including Twitch and YouTube) 43%
On the radio 41%
At a sports event (for example at football stadiums or on players' shirts or around the pitch) 40%
On another website 39%
On a podcast 38%
On posters or billboards 33%
In newspapers or magazines 32%
Somewhere else 44%

There were variations by gender, with boys more likely than girls to recall having seen or heard gambling adverts or promotions at least once a week via all of the different channels listed.

The proportions of young people who recall having seen adverts or promotion of gambling-related adverts at least weekly are consistent across the 2022, 2023 and 2024 surveys.

Previous section
Recall of gambling advertising or promotions
Next section
Perceived impact of gambling adverts on unplanned spending
Is this page useful?
Back to top