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Lottery participation

Lottery participation

This includes purchased tickets for the National Lottery draws (Lotto, Euromillions, Thunderball, Set for Life, Hotpicks), a charity lottery or other lottery in the past four weeks.

Figure 2: Percent who have spent money on any Lottery participation in the past 4 weeks

A line chart with a single line depicting the percent of people who have spent money on any Lottery participation in last 4 weeks, covering the period from Quarter 1 2016 to Quarter 1 2023. There is a black circle above one data point and a triangle above 3 other data points that are significantly different to the average, this is represented in the following data table.

Figure 2 information

Question 1a: "I’m going to read out a list of activities. Please tell me whether you have spent any money on each one in the past four weeks, that is since [text fill date four weeks ago]."
Base: All respondents each quarter (4000 to 4021 respondents)
A filled circle is used next to data that is significantly higher than the average across the tracking period. A triangle outline is used next to data that is significantly lower than the average across the tracking period. This data is represented in the following data table.

Figure 2: Percent who have spent money on any Lottery participation in the past 4 weeks
Quarter (Q) Purchased any Lottery Tickets in the last 4 weeks (including National Lottery, a charity lottery or another lottery) (percentage) Difference between the reporting period and the average across the entire tracking period
Q1 2016 36% Significant increase
Q2 2016 36% No significant difference
Q3 2016 36% No significant difference
Q4 2016 36% No significant difference
Q1 2017 35% No significant difference
Q2 2017 34% No significant difference
Q3 2017 33% No significant difference
Q4 2017 33% No significant difference
Q1 2018 33% No significant difference
Q2 2018 33% Significant decrease
Q3 2018 34% No significant difference
Q4 2018 33% No significant difference
Q1 2019 34% No significant difference
Q2 2019 34% No significant difference
Q3 2019 35% No significant difference
Q4 2019 36% No significant difference
Q1 2020 36% No significant difference
Q2 2020 35% No significant difference
Q3 2020 33% No significant difference
Q4 2020 33% No significant difference
Q1 2021 32% Significant decrease
Q2 2021 33% Significant decrease
Q3 2021 33% No significant difference
Q4 2021 33% No significant difference
Q1 2022 34% No significant difference
Q2 2022 35% No significant difference
Q3 2022 36% No significant difference
Q4 2022 36% No significant difference
Q1 2023 35% No significant difference

Lottery participation averaged 34 percent over the tracking period. Participation remained relatively consistent over the period, with the only significant increase of 36 percent in Quarter 1 2016. A slight downwards trend was seen with the outbreak of Covid-19 cumulating with a low of 32 percent participation in Quarter 1 2021.

Participation rates were relatively similar by gender across the period, with 35 percent of men and 34 percent of women purchasing lottery tickets. Women’s participation remained stable during the Covid-19 period, with men predominantly driving the overall decreases seen in 2020 and beginning of 2021.

Lottery participation differs by age group, with only 12 percent of 16 to 24 year olds having purchased a ticket across the tracking period, compared to 44 percent of those aged 45 to 54 and 55 to 64. Those aged 25 to 34 and those aged 65 and over drove the significant decrease in participation seen in Quarter 1 and Quarter 2 2021, with participation among other age groups remaining more stable.

Figure 3: Percent who have spent money on Lottery participation in person and/or online in the last 4 weeks

A line chart with a 2 lines, one shows the percent of people who have spent money on Lottery tickets in person in the last 4 weeks, the other represents Lottery tickets bought online in the same timeframe. The data covers the period from Quarter 1 2016 to Quarter 1 2023. There are black circles and triangles above data points that are significantly different to the average, this is represented in the following data table.

Figure 3 information

Question 2: "And, in the last 4 weeks, did you spend money on [insert answer at Q1a] in person, online or both?"
Base: All respondents who had bought lottery tickets each quarter (1300 to 1471 respondents)
A filled circle is used next to data that is significantly higher than the average across the tracking period. A triangle outline is used next to data that is significantly lower than the average across the tracking period. This data is represented in the following data table.
Note: figures for each wave do not sum to 100 percent due to some respondents purchasing tickets both online and in-person.

Figure 3: Percent who have spent money on Lottery participation in person and/or online in the last 4 weeks
Quarter (Q) Lottery tickets in person Difference between the reporting period and the average across the entire tracking period Lottery tickets online Difference between the reporting period and the average across the entire tracking period
Q1 2016 78% Significant increase 32% Significant decrease
Q2 2016 77% Significant increase 33% Significant decrease
Q3 2016 78% Significant increase 33% Significant decrease
Q4 2016 78% Significant increase 33% Significant decrease
Q1 2017 78% Significant increase 32% Significant decrease
Q2 2017 77% Significant increase 34% Significant decrease
Q3 2017 75% Significant increase 37% Significant decrease
Q4 2017 74% Significant increase 37% Significant decrease
Q1 2018 73% Significant increase 39% Significant decrease
Q2 2018 74% Significant increase 37% Significant decrease
Q3 2018 74% Significant increase 36% Significant decrease
Q4 2018 73% Significant increase 37% Significant decrease
Q1 2019 72% Significant increase 39% Significant decrease
Q2 2019 71% Significant increase 40% Significant decrease
Q3 2019 70% Significant increase 41% Significant decrease
Q4 2019 71% Significant increase 42% Significant decrease
Q1 2020 71% Significant increase 42% Significant decrease
Q2 2020 68% No significant difference 46% No significant difference
Q3 2020 63% Significant decrease 51% Significant increase
Q4 2020 58% Significant decrease 54% Significant increase
Q1 2021 54% Significant decrease 58% Significant increase
Q2 2021 54% Significant decrease 58% Significant increase
Q3 2021 53% Significant decrease 58% Significant increase
Q4 2021 53% Significant decrease 59% Significant increase
Q1 2022 54% Significant decrease 59% Significant increase
Q2 2022 53% Significant decrease 60% Significant increase
Q3 2022 53% Significant decrease 61% Significant increase
Q4 2022 53% Significant decrease 60% Significant increase
Q1 2023 52% Significant decrease 60% Significant increase

There has been a switch in behaviour from in-person to online Lottery ticket purchases over the tracking period. While in-person purchases were more popular than online when tracking began, they saw a strong decline beginning in Quarter 2 2020 and continuing to Quarter 1 2021. Online became the most popular purchase method for Lottery tickets in Quarter 1 2021 and has remained the preferred method since.

Men and women were equally likely to be purchasing tickets in person (66 percent and 67 percent respectively) or online (45 percent and 45 percent respectively) across the tracking period. Both also experienced the same decrease in in person purchases driven by Covid-19, with online lottery tickets overtaking in person purchases.

Those aged 65 and over were the only age group not to have seen online replace in person as the most popular purchase method over the period.

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