Report
Young People and Gambling 2025: Official statistics
Gambling Commission report produced by Ipsos on young people and their gambling behaviour, attitudes and awareness in 2025.
Contents
- Executive summary
- Wider experience of gambling
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- Summary
- Wider experience and active involvement in gambling
- Experience of different categories of gambling activities
- Experience of different types of gambling activities
- Who young people were with when they gambled
- Being stopped from gambling for being too young
- Gambling in the context of what young people do in their spare time
- Gambling in the context of other risk taking behaviours
- Active involvement in gambling and experience of problem gambling
- Trends in gambling behaviours: 2022 to 2025
- Young people’s exposure to gambling
- The impact of gambling on young people
- Gambling activities and gaming
- Perspectives on gambling: Awareness, attitudes and behaviours
- Appendices
The role of influencers in advertising gambling-related content
The 2025 survey included a new question to explore the role of influencers. Young people who follow gambling-related content on social media or streaming platforms were asked whether gambling content was advertised to them by influencers, creators or streamers.
Of the 16 percent of young people who follow gambling-related content on social media or streaming platforms, 3 in 10 (31 percent) have been exposed to gambling advertising from the influencers, creators, or streamers that they follow.
Older young people were more likely to have seen gambling-related adverts on an influencer’s, streamer’s or creator’s social media platform, than young people overall (49 percent of 16 year olds, compared with 31 percent). Moreover, boys were significantly more likely than girls to have seen advertised gambling-related content this way (35 percent of boys, compared with 21 percent of girls).
Figure 4.5: Advertising of gambling-related content by influencers, creators, streamers young people follow within the past 12 months
Figure 4.5 information
GC_INFLUENCER. Have any influencers, creators or streamers you follow advertised gambling content to you?
Base: All participants answering who follow gambling related content on social media or streaming platforms 2025 (578).
| Advertising of gambling-related content by influencers, creators, streamers young people follow within the past 12 months | 2025 (percentage) |
|---|---|
| Yes | 31% |
| No | 53% |
| Do not know | 15% |
Engagement with gambling related content on social media
Last updated: 13 November 2025
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