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User research

Purpose for processing

The purpose for collecting your personal data is so that you can register for our user research programme. We may then contact you about upcoming sessions within the user research programme, which you may want to get involved in.

The legal basis we rely on for processing your personal data is consent under article 6(1)(a) of the General Data Protection Regulation (GDPR).

We have a legal obligation to make our services accessible, in order to do this, we will also collect information from you about your accessibility requirements. The legal basis we rely on for processing this information is consent under Article 9(2)(a) of the GDPR.

What we need

We need the following pieces of data:

  • your first name and last name
  • your email address
  • your telephone number
  • what country you are located in
  • an indication of how you would best describe yourself in relation to the gambling industry
  • whether you hold a gambling licence or not
  • whether you have used any of our digital services recently
  • how you would like to take part in user research
  • how you found out about the user research programme
  • whether you use any specialist equipment when using the internet
  • how you would score yourself on a scale of expertise in terms of technology.

Why we need it

We will use your name, email address and telephone number to contact you about upcoming user research sessions.

We will use the remaining data to identify individuals that belong to specific user groups, who we would like to participate in an upcoming user research session.

What we do with it

We only use your personal data as part of the user research programme. You will receive a confirmation email once you have registered for the user research programme.

We may then send you an email about upcoming user research sessions that you may be interested in. You will be provided with some background information of what to expect and a consent form to sign.

You have no obligation to participate in a user research session. If you do want to participate, you can opt out or stop the user research session at any time.

You can opt out of the user research programme at any time, which will mean you would not get any future correspondence about upcoming user research sessions.

Once we receive your consent, we will allocate a participant number against your personal data. This participant number will then be used to record your feedback within a separate document. Your personal data will not be shared with anyone else.

You can opt out of the user research programme at any time, which will mean you would not get any future correspondence about upcoming user research sessions. To opt out emailing us at and we will remove your details.

How long we keep it

We will keep your personal data within the user research programme for 3 years. Before this time is due to lapse, we will contact you to see if you would like to still be registered.

Once you have consented for a user research session, we will retain your personal data against a participant number for 12 months. The feedback provided against the participant number will be retained until it is no longer relevant or necessary.

What are your rights?

If you want to know more about your rights, please refer to the Your rights section within this privacy statement.

Do we use data processors?

Yes - we use GOV.UK Notify to send out emails on our behalf. For more information, please see GOV.UK Notify’s privacy notice (opens in new tab). You will be informed of any other processor(s) used as part of the initiative you take part in.

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