Report

High Value Customer and VIP Scheme Monitoring

Gambling Commission report focusing on research conducted into high value customer and VIP scheme monitoring

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Published
17 July 2025

Last updated
17 July 2025 - Changes

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Contents

• High Value Customer and VIP Scheme Monitoring

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• Executive summary
• Introduction
• Theory of change and hypotheses to test
• • Theory of Change
  • Hypothesis 1: The HVC market
  • Hypothesis 2: Controls
  • Hypothesis 3: Unintended consequences
• Methodology and limitations
• • Methodologies
  • Limitations
• Operator survey findings
• • Respondent characteristics
  • Presence and membership of schemes
  • Gross Gambling Yield (GGY) from HVC scheme members
  • Operation of HVC schemes
• Casework analysis
• Other sources of information
• Conclusions and next steps
• Appendix: Industry data request

Respondent characteristics

We received 30 responses from operators. Overall, the data request captured information from operators representing approximately 40 percent of the overall gross gambling yield (GGY) in GB. The previous data request represented around 24 percent of total GGY. The number of respondents by GGY banding for the latest data request is shown in Table 1. The data shows an oversampling of operators with GGY of £100 million and above, whereas the proportion with a GGY of less than £5m is likely to be under-represented.

Table 1: Respondents by GGY in 2024

Table 1: Respondents by GGY in 2024.

GGY category	Operators	Total (percentage)
Less than £5 million	3	10%
£10 million - £40 million	8	27%
£40 million - 100 million	8	27%
£100 million and above	11	37%
Total	30	100%

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Presence and membership of schemes

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Last updated: 17 July 2025

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