Report

High Value Customer and VIP Scheme Monitoring

Gambling Commission report focusing on research conducted into high value customer and VIP scheme monitoring

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Published
17 July 2025

Last updated
17 July 2025 - Changes

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Contents

• High Value Customer and VIP Scheme Monitoring

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• Executive summary
• Introduction
• Theory of change and hypotheses to test
• • Theory of Change
  • Hypothesis 1: The HVC market
  • Hypothesis 2: Controls
  • Hypothesis 3: Unintended consequences
• Methodology and limitations
• • Methodologies
  • Limitations
• Operator survey findings
• • Respondent characteristics
  • Presence and membership of schemes
  • Gross Gambling Yield (GGY) from HVC scheme members
  • Operation of HVC schemes
• Casework analysis
• Other sources of information
• Conclusions and next steps
• Appendix: Industry data request

Methodology and limitations

Contents

1. Methodologies Methodologies for the High Value Customer and VIP Scheme Monitoring report.
2. Limitations Limitations for the High Value Customer and VIP Scheme Monitoring report.

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High Value Customer and VIP Scheme Monitoring - Theory of Change and hypotheses to test Next section
High Value Customer and VIP Scheme Monitoring - Operator survey findings

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Last updated: 17 July 2025

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