Report

High Value Customer and VIP Scheme Monitoring

Gambling Commission report focusing on research conducted into high value customer and VIP scheme monitoring

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Published
17 July 2025

Last updated
17 July 2025 - Changes

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Contents

• High Value Customer and VIP Scheme Monitoring

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• Executive summary
• Introduction
• Theory of change and hypotheses to test
• • Theory of Change
  • Hypothesis 1: The HVC market
  • Hypothesis 2: Controls
  • Hypothesis 3: Unintended consequences
• Methodology and limitations
• • Methodologies
  • Limitations
• Operator survey findings
• • Respondent characteristics
  • Presence and membership of schemes
  • Gross Gambling Yield (GGY) from HVC scheme members
  • Operation of HVC schemes
• Casework analysis
• Other sources of information
• Conclusions and next steps
• Appendix: Industry data request

Operator survey findings

Contents

1. Respondent characteristics Characteristics of respondents to the HVC or VIP scheme data request
2. Presence and membership of schemes Findings regarding the number of schemes, and membership of those schemes.
3. Gross Gambling Yield (GGY) from HVC scheme members Evidence on the reliance on HVC or VIP schemes by respondents, as measured by GGY.
4. Operation of HVC schemes Details of how the sample operated HVC schemes, with reference to licence conditions and associated guidance.

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High Value Customer and VIP Scheme Monitoring - Methodologies and Limitations Next section
High Value Customer and VIP Scheme Monitoring - Casework analysis

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Last updated: 17 July 2025

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