Report

High Value Customer and VIP Scheme Monitoring

Gambling Commission report focusing on research conducted into high value customer and VIP scheme monitoring

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Published
17 July 2025

Last updated
17 July 2025 - Changes

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Contents

• High Value Customer and VIP Scheme Monitoring

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• Executive summary
• Introduction
• Theory of change and hypotheses to test
• • Theory of Change
  • Hypothesis 1: The HVC market
  • Hypothesis 2: Controls
  • Hypothesis 3: Unintended consequences
• Methodology and limitations
• • Methodologies
  • Limitations
• Operator survey findings
• • Respondent characteristics
  • Presence and membership of schemes
  • Gross Gambling Yield (GGY) from HVC scheme members
  • Operation of HVC schemes
• Casework analysis
• Other sources of information
• Conclusions and next steps
• Appendix: Industry data request

Theory of change and hypotheses to test

Contents

1. Theory of Change Theory of Change in the evaluating the High Value Customer and VIP Scheme Monitoring report.
2. Hypothesis 1: The HVC market Hypothesis 1: The HVC market in the High Value Customer and VIP Scheme Monitoring report.
3. Hypothesis 2: Controls Hypothesis 2: Controls in the High Value Customer and VIP Scheme Monitoring report.
4. Hypothesis 3: Unintended consequences Hypothesis 3: Unintended consequences in the High Value Customer and VIP Scheme Monitoring report.

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High Value Customer and VIP Scheme Monitoring - Methodologies and Limitations

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Last updated: 17 July 2025

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