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Gambling participation in 2019: behaviour, awareness and attitudes

A report providing an overview of consumer gambling behaviour in Great Britain in 2019

How often people gamble

This section reports on gambling participation in the year to December 2019, using data collected via the Gambling Commission’s quarterly telephone survey, which is conducted with people in Great Britain aged 16+

These questions ask respondents about their gambling participation in the past four weeks.

For each activity undertaken in the past four weeks, respondents are asked how often they spend money on that activity. The data displayed below shows overall highest frequency of play when all activities have been taken into account.

Figure 8 shows the highest frequency of gambling on any individual activity (among those who have gambled on each activity in the past four weeks) was most commonly once a month, less than once a week (33%), followed by once a week (31%). Since 2015, there has been a steady decline in the number of respondents saying once a week and an increase in the number of people saying once a month but less than once a week. Meanwhile, 20% gamble on any individual activity two or more days a week, and 16% gamble less than once a month.

Figure 8: Most common frequency of gambling on any activity (Telephone Survey; n=1,860)

Chart 8 - Most common frequency of gambling on any activity

Most common frequency of gambling on any activity
Year to December 2015Year to December 2016Year to December 2017Year to December 2018Year to December 2019
2+ days a week22%23%21%20%20%
Once a week39%35%33%32%31%
Once a month, less than once a week24%29%29%31%33%
Less than once a month15%13%17%16%16%
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How people gamble
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