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ABSG Progress Report on the National Strategy to Reduce Gambling Harms – Year Two

ABSG - Year two Progress Report on the National Strategy to Reduce Gambling Harms

1 - Prevention and education

This section reviews progress in relation to the strategic objective of Prevention and Education.

Summary of findings – Prevention and Education


  • regulatory changes on safer game design and testing more stringent monitoring of ‘high value customers’
  • new age restrictions for under-18s on scratchcards and other National Lottery products
  • improved use of ad-tech to control marketing online
  • customer interaction and affordability consultation
  • increased focus and activity on this issue by the financial sector
  • new targeted education campaigns and digital innovations
  • multi-agency city-wide collaborations
  • increased number of support services delivered by and with involvement of people with lived experience of gambling harms.


  • very little progress on addressing gambling related suicide
  • limited progress on establishing a single customer view
  • slow progress on integration of gambling harm prevention work into existing public health activities and infrastructure
  • limited progress on establishing local area data collection to inform prevention and identify harms
  • limited evaluation of impact of education campaigns
  • limited information to assess the effectiveness of player messaging and other actions taken by industry to reduce harm in its customers.
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Improved regulatory protections
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