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Gambling participation in 2019: behaviour, awareness and attitudes

A report providing an overview of consumer gambling behaviour in Great Britain in 2019

Online gambling behaviour

This appendix provides further explanation of the methodologies used for each section of this report, including sample sizes and margins of error

As well as collecting data on overall gambling participation and problem gambling, the Commission collects more in-depth data from online gamblers specifically about their online gambling behaviour. This is done via a quarterly online survey conducted by Populus as part of their online omnibus survey. Results cover the calendar year 2019, with surveys again taking place in March, June, September and December with approximately 2,000 interviews conducted per quarter with people aged 18+ in Great Britain.

To avoid response bias from other sections of the omnibus, gambling content is always included at the start of the survey. Results are based on a rolling year average of the four quarters in the year to reduce the effect of seasonal variations in gambling behaviour.

The online survey sample is sourced through a panel and the sample is subject to quotas in-line with those used for the telephone survey. In addition data are weighted for analysis in-line with the methodology used for the telephone survey which is outlined above.

The core content captured in the online survey is:

  • Past four week participation in a range of gambling activities
  • Mode of play on individual activities
  • Frequency of play online
  • Devices used for gambling online for individual activities
  • Location of play for individual activities
  • In-play betting
  • Number of accounts held with operators
  • Self-exclusion and gambling management tools
  • Terms and conditions
  • Participation in social gaming

The full online survey questionnaire document is released in conjunction with this report.

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