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1.Operating licence conditions

1. 1.
   Qualified persons and personal licences
2. 2.
   Technical standards, equipment specifications, remote gambling equipment and gambling software
3. 3.
   Peer to peer gaming, other networks and hosting
4. 4.
   Protection of customer funds
5. 5.
   Payment
6. 6.
   Provision of credit by licensees and the use of credit cards
7. 7.
   General ‘fair and open’ provisions
8. 8.
   Display of licensed status
9. 9.
   Types and rules of casino and other games
10. 10.
    Tipping of casino employees
11. 11.
    Lotteries
12. 12.
    Anti-money laundering
13. 13.
    Pool betting
14. 14.
    Access to premises
15. 15.
    Information requirements
16. 16.
    Responsible placement of digital adverts
17. 17.
    Customer identity verification

2.Code of practice provisions

1. 1.
   General
2. 2.
   Financial requirements
3. 3.
   Protection of children and other vulnerable persons
4. 4.
   ‘Fair and open’ provisions
5. 5.
   Marketing
6. 6.
   Complaints and disputes
7. 7.
   Gambling licensees’ staff
8. 8.
   Information requirements
9. 9.
   Gaming machines in gambling premises
10. 10.
    Assessing local risk

3.Personal licence conditions

1. 1.
   Personal licence conditions

5.1.12 - Direct marketing preferences

Applies to:

All remote casino, bingo and betting licences other than ancillary, host, remote betting intermediary (trading room only) and remote general betting (limited) licences.

Social responsibility code

Compliance with these is a condition of licences; therefore any breach of them by an operator may lead the Commission to review the operator’s licence with a view to suspension, revocation or the imposition of a financial penalty and would also expose the operator to the risk of prosecution.

1. Licensees must provide customers with options to opt-in to direct marketing on a per product and per channel basis. The options must cover all products and channels provided by the licensee and be set to opt-out by default. These options must be offered as part of the registration process and be updateable should customers change their preference. This requirement applies to all new and existing customers.
2. Channel options must include phone call, email and text messages (SMS) as applicable.
3. Product options must include betting, casino, bingo, as applicable. Operators must make clear to customers which products they offer are covered under relevant categories.
4. Where an operator seeks an additional step for customers to confirm their chosen marketing preferences, the structure and wording of that step must be presented in a manner which only asks for confirmation to progress those choices with one click to proceed. There must be no encouragement or option to change selection; only the option to accept or decline their selection.
5. Customers must not receive direct marketing that contravenes their channel or product preferences.
6. Existing customers who have not already opted out of marketing must be asked at their first log-in after commencement of this provision to confirm their marketing preferences if they have not done so already. Existing preferences can be copied over providing they match the format of this requirement.