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4 ‘Fair and open’ provisions

4.3.2 - Marketing of all lotteries conducted under a single brand (branded lotteries)

Applies to:

All lottery operating licences issued to non-commercial societies, local authorities and external lottery managers

Social responsibility code

Compliance with these is a condition of licences; therefore any breach of them by an operator may lead the Commission to review the operator’s licence with a view to suspension, revocation or the imposition of a financial penalty and would also expose the operator to the risk of prosecution.

  1. Where a number of society lotteries are promoted under one brand (also known as a branded lottery1 ), whether with an ELM or not, licensees must ensure that it is clear to consumers (or potential consumers), which society lotteries are being promoted.

  2. The requirement in (1) must be made clear to consumers within any marketing communications, advertisements, promotions or any information surrounding the draw, winners and beneficiaries; and through any ticket documentation.


1a scheme whereby multiple societies promote lotteries under a common brand name or image, either on rotation with other societies or as a regular occurrence for that single society.

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