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Operational Controls

These are the controls and tools your media teams can utilise across Facebook apps and technologies, to manage activity in a responsible manner.

Custom audience lists

Custom audiences enable you to connect with your most valuable audiences.

Inclusion target list
Speak to your existing customers while they are on the Facebook platform. When you upload your customer list in Ads Manager to create a Custom Audience, the information in your list is hashed before it’s sent to Facebook. This is done by using a cryptographic security method which turns the information in your customer list into randomized code. The process cannot be reversed. After your Custom Audience is created, the matched and unmatched hashed information is deleted.

Exclusion target list
Exclude known vulnerable users from seeing your advertising by uploading their identifiers and excluding them from targeting (as long as the platform can match a profile to them). We advise that clear and specific nomenclature is used to avoid any confusion between inclusion and exclusion lists by client advertising teams.

Read more about custom lookalike audiences (opens in a new tab).

Ages and GEO targeting gambling controls

Facbook pages: have age targeting and GEO targeting
Instagram accounts: have age targeting and GEO targeting
Audience Network: has age targeting and GEO targeting
Facebook posts: have age targeting and GEO targeting
Instagram posts: have neither age targeting or GEO targeting

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Approving operators to advertise gambling on Facebook
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Advertising controls
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