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Industry collaboration with leading brand safety partners

Brand safety is a challenge for the entire advertising industry, which is why we collaborate with industry partners to share knowledge, build consensus, and work towards making all online platforms safe for businesses.

  • Facebook collaborates with partners across the industry, and are partners with the World Federation of Advertisers Global Alliance for Responsible Media (GARM), to establish shared definitions, develop common tools and systems, and ensure independent oversight.

  • Facebook continues to establish alignment with industry- leading third party brand safety partners.

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Brand safety
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