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Influencer, affiliate and agency controls

To help ensure any commercial message you co-sponsor or are associated with on our platform is age-gated and geo-gated correctly, there are specific steps you can take with your partner.

  • Affiliates and agencies can only promote a gambling brand if they co-sign an addendum with the gambling client they are promoting.

  • Affiliates and influencers must appropriately age-gate and geo-gate any content promoting online gambling.

  • Partner brands, influencers and affiliate advertising must use our Branded content tool (opens in new tab) to share assets and ensure accurate age and geo targeting is applied. This is our preferred recommendation as it affords the brand the greatest control and transparency.

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Last updated: 1 October 2020

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