The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content

Influencer, affiliate and agency controls

To help ensure any commercial message you co-sponsor or are associated with on our platform is age-gated and geo-gated correctly, there are specific steps you can take with your partner.

  • Affiliates and agencies can only promote a gambling brand if they co-sign an addendum with the gambling client they are promoting.

  • Affiliates and influencers must appropriately age-gate and geo-gate any content promoting online gambling.

  • Partner brands, influencers and affiliate advertising must use our Branded content tool (opens in new tab) to share assets and ensure accurate age and geo targeting is applied. This is our preferred recommendation as it affords the brand the greatest control and transparency.

Previous page
Advertising controls
Next page
Creative restrictions
Is this page useful?
Back to top