Incentive types & how they are received
Gamblers in the survey were first asked whether they had received an incentive to gamble from a gambling company in the last 12 months. They were asked which type of incentive they had received, and how it was received.
Figure 1
QIncentiveHow. We are interested in finding out whether you have received incentives to gamble from a gambling company in the last 12 months. Which, if any, of the following types of gambling incentive have you been sent from a gambling company, and how was it sent to you?
Data from chart
- NET received an incentive - 65%
- free bets/spins - 58%
- sign up offers - 54%
- reminders to gamble with a bonus included - 41%
- other - 19%.
Base: n=c.1500 Respondents aged 18+ who have gambled in the past 12 months.
Figure 2
QIncentiveHow. We are interested in finding out whether you have received incentives to gamble from a gambling company in the last 12 months. Which, if any, of the following types of gambling incentive have you been sent from a gambling company, and how was it sent to you?
Data from chart
- NET received an incentive - 65%
- email - 47%
- text message - 17%
- gambling app notification - 16%
- non-gambling app notification - 8%
- targeted advertisement on social media - 21%
- targeted advertisement on a search engine (e.g. Google or Bing) - 15%.
Base: n=c.1500 Respondents aged 18+ who have gambled in the past 12 months
Incentives were mostly received via email (47%), with this being more commonly recalled than any other method. Gamblers were least likely to report receiving an incentive through a non-gambling app notification (8%).
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Incentives received for different gambling activities
Last updated: 5 February 2025
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