Incentives received for different gambling activities
Respondents who had reported receiving an incentive to gamble were also asked which activity they received the incentive for.
Figure 3
QIncentiveAct. You mentioned that you have been offered incentives to play on a gambling activity. Which of the following activities have you been sent incentives for in the last 12 months?
Data from chart
- online betting - 73%
- online slots - 39%
- online bingo - 37%
- online casino (excluding slots) - 30%
- The National Lottery (including draws, scratchcards or instant win games) - 23%
- charity lottery of other lottery (including draws, scratchcards, or instant win games) - 15%
- in person betting - 6%
- in person slots - 4%
- in person bingo - 3%
- in person casino (excluding slots) - 1%
- other - 1%.
Respondents who reported receiving an incentive were most likely to report receiving them for online betting activities (73%), with other online activities such as slots (39%), bingo (37%) and casino (30%) being most frequently incentivized after that.
On average, across all activities, respondents reported receiving seven incentives to gamble within the last seven days. The activities which consumers received the highest quantity of incentives for were online slots, online casino and the National Lottery.
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Frequency of incentives received
Last updated: 15 February 2022
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