Appendix - Survey questions
(ASK ALL PAST 12 MONTH GAMBLERS)
QIncentiveHow. We are interested in finding out whether you have received incentives to gamble from a gambling company in the last 12 months. Which, if any, of the following types of gambling incentive have you ever been sent from a gambling company, and how was it sent to you?
(MULTI CODE, AT LEAST ONE RESPONSE PER COLUMN)
| Free bets/spins | Sign up offers | Reminders to gamble with a bonus included | Other | |
|---|---|---|---|---|
| Yes - Through an email | ||||
| Yes - Through a text message | ||||
| Yes – Through a notification through a gambling app | ||||
| Yes – Through a notification through a non-gambling app | ||||
| Yes - Through a targeted advertisement on social media | ||||
| Yes - Through a targeted advertisement on a search engine (e.g. google or bing) | ||||
| No – I have never received this type of incentive (EXCLUSIVE) |
(ASK ALL WHO HAVE BEEN OFFERED AN INCENTIVE TO PLAY IN THE LAST 12 MONTHS AT QIncentiveHow)
QIncentiveAct. You mentioned that you have been offered incentives to play on a gambling activity. Which of the following activities have you been sent incentives for in the last 12 months? Please select all that apply:
- National Lottery (including draws, scratchcards or instant win games)
- charity lottery or other lottery (including draws, scratchcards or instant win games)
- online betting
- in-person betting
- online bingo
- in-person bingo
- online slots
- in-person slots
- online casino (excluding slots)
- in-person casino (excluding slots)
- other (please specify).
(ASK ALL WHO HAVE BEEN OFFERED AN INCENTIVE TO PLAY THROUGH AN EMAIL/TEXT MESSAGE/GAMBLING APP/SOCIAL MEDIA IN THE LAST 12 MONTHS)
QIncentiveFreq. How often have you received incentives or offers to play through email/text message/gambling apps/targeted advertisements on social media (SHOW FOR EACH SELECTED AT QIncentiveHow)?
- text message
- a notification through a gambling app
- a targeted advertisement on social media
How often
- daily
- several times a week
- at least once a week
- several times a month
- at least once a month
- several times a year
- at least once a year.
(ASK ALL WHO HAVE BEEN OFFERED AN INCENTIVE TO PLAY IN THE LAST 12 MONTHS AT QIncentiveHow)
QIncentiveQty. You said you have been offered an incentive to gamble in the last 12 months. How many of these incentives have you received in the past 7 days? (ASK FOR EACH ACTIVITY SELECTED AT QIncentiveAct)
(NUMERIC, ALLOW ZERO)
(ASK ALL WHO HAVE BEEN OFFERED AN INCENTIVE TO PLAY IN THE LAST 12 MONTHS AT QIncentiveHow)
QIncentiveImpact. The following are a series of statements which relate to gambling incentives. Please indicate how much you agree or disagree with each one.
- I like receiving free bets/bonus offers to gamble
- I receive too many incentives to gamble
- free bets/bonus encourage me to gamble more than I want to
- free bets/bonuses don’t change the amount I gamble
- I gambled for the first time as a result of receiving a bonus offer
- I gambled with a gambling company I haven’t used before as a result of receiving a bonus offer
- I started to gamble on a new activity as a result of receiving a bonus offer
- I restarted gambling after taking a break
- I use free offers, but don’t spend any more on gambling
- I would prefer not to receive free bets and bonus offers
- strongly agree
- slightly agree
- either agree or disagree
- lightly disagree
- strongly disagree
- don’t Know
Footnotes
1Please see base sizes beneath respective charts for details on the exact base sizes for the different questions asked.
2 Weighting is derived from The Publishers Audience Measurement Company (PAMCO) data based on a face-to-face random probability sample.
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Last updated: 16 September 2024
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