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Frequency of incentives received

Following this, respondents who had received incentives in certain ways were asked how often they receive incentives through that particular medium.

Figure 4

QIncentiveFreq. How often have you received incentives or offers to play through the following methods?

Data from chart

	Email	Text message	A notification through a gambling app	A targeted advertisement on social media
Daily	7%	8%	9%	8%
NET: at least once a week	51%	58%	58%	54%
NET: at least once a month	84%	85%	88%	86%
Base size	696	249	233	295

Across each platform, the frequency of receiving incentives appears to be stable. Most respondents (between 84-88%) report receiving an incentive at least once a month.

Figure 5

QIncentiveFreq. How often have you received incentives or offers to play through the following methods? Proportion reporting receiving incentives daily.

Data from chart

Frequency of incentives or offers to play by gender

	Receive incentive daily	Base size
Total	10%	879
Male	8%	464
Female	12%	415

Frequency of incentives or offers to play by age

	Receive incentive daily	Base size
18 to 24	8%	108
25 to 34	16%	184
35 to 44	11%	173
45 to 54	9%	185
55 to 64	7%	110
65 and over	2%	119

Frequency of incentives or offers to play by level of gambling risk

	Receive incentive daily	Base size
Non-problem gambler	4%	467
Low risk gambler	7%	162
Moderate risk gambler	7%	121
Problem gambler	35%	129

Base: n=879 Past 12-month gamblers aged 18+ who report receiving incentives via email, text message, a notification through a gambling app or a targeted advertisement on social media.

It can be seen in Figure 5 that problem gamblers were by far most likely to report receiving incentives to gamble daily (35%).

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Attitudes to incentives

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Last updated: 6 February 2025

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