Attitudes to incentives
Lastly, gamblers who had received an incentive to gamble were asked to rate their agreement with a number of statements relating to attitudes and impact of gambling incentives.
Figure 6.
QIncentiveImpact. The following are a series of statements which relate to gambling incentives. Please indicate how much you agree or disagree with each one.
Data from chart
| NET Agree | Neither agree or disagree | NET Disagree | |
|---|---|---|---|
| Free bets/bonus encourage me to gamble more than I want to | 31% | 17% | 50% |
| Free bets/ bonuses don't change the amount I gamble | 61% | 15% | 21% |
| I gambled for the first time as a result of receiving a bonus offer | 28% | 11% | 59% |
| I gambled with a gambling company I haven't used before as a result of receiving a bonus offer | 35% | 11% | 51% |
| I started to gamble on a new activity as a result of receiving a bonus offer | 28% | 13% | 57% |
| I restarted gambling after taking a break as a result of receiving a bonus offer | 21% | 14% | 63% |
| I use free offers, but don't spend any more on gambling | 37% | 17% | 44% |
Base: n=958 past 12-month gamblers aged 18+ who have received an incentive to gamble
Most respondents felt that their gambling was not influenced by receiving incentives (61%). However, 31% of respondents agreed that receiving free bets or bonus offers encouraged them to gamble more than they wanted to.
Figure 7
QIncentiveImpact. The following are a series of statements which relate to gambling incentives. Please indicate how much you agree or disagree with each one.
Data from chart
| NET Agree | Neither agree or disagree | NET Disagree | |
|---|---|---|---|
| I like receiving free bets/bonus offers to gamble | 39% | 18% | 41% |
| I receive too many incentives to gamble | 47% | 22% | 27% |
| I would prefer not to receive free bets and bonus offers | 48% | 18% | 31% |
Base: n=958 past 12 month gamblers aged 18+ who have received an incentive to gamble.
Incentives appeared to be liked and disliked by consumers in equal proportions, with 39% agreeing and 41% disagreeing with the statement ‘I like receiving free bets/bonus offers to gamble’. Almost half of consumers (47%) feel they receive too many incentives to gamble, and 48% agree that they would prefer not to receive them.
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Impact Statements by Demographic
Last updated: 6 February 2025
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