Report

Consumers' views on informed choice in gambling

Findings from a research project to explore how consumers understand the meaning of “informed choice” in gambling.

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Published
15 September 2026

Last updated
15 September 2026 - Changes

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Contents

• Consumers' views on informed choice in gambling

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• Executive summary
• Introduction
• Method
• • Rapid desk review
  • Qualitative sample design and recruitment
  • Data collection
  • Analysis
  • Ethics
• Qualitative research findings
• • General views on informed choice in gambling
  • Informed choice across the different stages of the Path to Play
• Conclusions
• Appendices
• • Appendix A: Sample Characteristics
  • Appendix B - Glossary of terms

4 - Qualitative research findings

Contents

1. General views on informed choice in gambling Findings on general views on informed choice in The Gambling Commission's report into informed consumer choice.
2. Informed choice across the different stages of the Path to Play Consumer's understanding of informed choice across the different stages of the Path to Play.

Previous section
Informed choice - Method Next section
Informed choice - Conclusions

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Last updated: 15 September 2026

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