Report

Consumers' views on informed choice in gambling

Findings from a research project to explore how consumers understand the meaning of “informed choice” in gambling.

---

Published
15 September 2026

Last updated
15 September 2026 - Changes

Document actions
Print or save (opens in new tab)

Contents

• Consumers' views on informed choice in gambling

---

• Executive summary
• Introduction
• Method
• • Rapid desk review
  • Qualitative sample design and recruitment
  • Data collection
  • Analysis
  • Ethics
• Qualitative research findings
• • General views on informed choice in gambling
  • Informed choice across the different stages of the Path to Play
• Conclusions
• Appendices
• • Appendix A: Sample Characteristics
  • Appendix B - Glossary of terms

3 - Method

Contents

1. Rapid desk review
2. Qualitative sample design and recruitment Qualitative sample design and recruitment of The Gambling Commission's study into informed consumer choice.
3. Data collection Data collection of The Gambling Commission's study into informed consumer choice.
4. Analysis Analysis methods of The Gambling Commission's study into informed consumer choice.
5. Ethics Ethics of The Gambling Commission's study into informed consumer choice.

Previous section
Informed choice - Introduction Next section
Informed choice - Qualitative research findings

---

Last updated: 15 September 2026

Show updates to this content

No changes to show.