Report

Consumers' views on informed choice in gambling

Findings from a research project to explore how consumers understand the meaning of “informed choice” in gambling.

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Published
15 September 2026

Last updated
15 September 2026 - Changes

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Contents

• Consumers' views on informed choice in gambling

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• Executive summary
• Introduction
• Method
• • Rapid desk review
  • Qualitative sample design and recruitment
  • Data collection
  • Analysis
  • Ethics
• Qualitative research findings
• • General views on informed choice in gambling
  • Informed choice across the different stages of the Path to Play
• Conclusions
• Appendices
• • Appendix A: Sample Characteristics
  • Appendix B - Glossary of terms

Appendices

Contents

1. Appendix A: Sample Characteristics Sample characteristics of The Gambling Commission's report into informed consumer choice.
2. Appendix B - Glossary of terms A glossary of terms in The Gambling Commission's report into informed consumer choice.

Previous section
Informed choice - Conclusions

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Last updated: 15 September 2026

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