Report
Consumers' views on informed choice in gambling
Findings from a research project to explore how consumers understand the meaning of “informed choice” in gambling.
Appendix B - Glossary of terms
Bonus - A promotion by gambling companies where players receive a reward upon sign-up or as part of a promotion. This may include monetary rewards, enhanced odds, or increased payouts if a bet is successful.
Gambling - The act of betting money or wagering something valuable on an unknown outcome with the knowledge of risk and hope of gain. Some examples:
Sports betting - Betting on the outcomes of sporting events, such as the winner of a horse race or the first goal scorer in a football match.
Slots games - Inserting money into a digital or physical machine to bet that it will show special symbols that trigger a jackpot.
Casino games Playing games of chance typically found in casinos, such as betting that the ball on a roulette table will land on a certain number.
Gambling operator - A company or entity that provides and manages gambling services and activities, such as casinos, online gaming sites, and betting shops.
Multi-leg accumulators - A feature on sports betting platforms that allows users to combine multiple selections into the same bet.
Odds - A number expressing how much people who bet on a certain event can win if that event happens. For example, if 5/1 odds are offered for a team winning a football match, those correctly betting on the winning team get back five times the amount they bet.
Return to player - a metric used to display the expected percentage of wagers that a specific game will return to the player in the long run.
Wagering requirements - a multiplier that represents the number of times a player has to play through a bonus before they can withdraw any winnings.
Previous sectionAppendix A: Sample Characteristics
Last updated: 15 September 2026
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