Report

Consumers' views on informed choice in gambling

Findings from a research project to explore how consumers understand the meaning of “informed choice” in gambling.

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Published
15 September 2026

Last updated
15 September 2026 - Changes

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Contents

• Consumers' views on informed choice in gambling

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• Executive summary
• Introduction
• Method
• • Rapid desk review
  • Qualitative sample design and recruitment
  • Data collection
  • Analysis
  • Ethics
• Qualitative research findings
• • General views on informed choice in gambling
  • Informed choice across the different stages of the Path to Play
• Conclusions
• Appendices
• • Appendix A: Sample Characteristics
  • Appendix B - Glossary of terms

Informed choice across the different stages of the Path to Play

Contents

1. Views on informed choice when deciding to gamble Consumer understanding of informed choice when deciding to gamble.
2. Views on informed choice while gambling Views on informed choice while gambling in Gambling Commission's report into informed consumer choice.

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General views on informed choice in gambling

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Last updated: 15 September 2026

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