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Gambling participation in 2019: behaviour, awareness and attitudes

A report providing an overview of consumer gambling behaviour in Great Britain in 2019

In-play betting

This section reports data on online gambling behaviour in the year to December 2019, using data collected via the Commission’s quarterly online survey conducted by Populus. Surveys are conducted with people in Great Britain aged 18+. The core questions in the survey ask online gamblers about how and where they gamble online.

In-play or live betting occurs while an event is actually taking place, for example, placing a bet on a horse race while the race is being run, or on a football match whilst it is being played. This form of betting takes place mainly, but not exclusively, on sporting events. It is predominantly an online activity with bets being made via the internet using either a betting exchange or a traditional bookmaker’s website, but it can also take place in betting shops or over the phone. All respondents who have gambled online in the past four weeks are asked whether they have bet in-play.

Just over one fifth (21%) of online gamblers had bet in-play during the last four weeks. Whilst participation in in-play betting overall has remained statistically stable, decreases in in-play participation have occurred among the 25-34 age group (30%; an 8 percentage point decrease from 2018).

Figure 15: Online gamblers’ past four week in-play betting by gender and age (Online Tracker; n=1,814)

Online gamblers’ past four week in-play betting by gender and age

Past four week gambling participation by age and gender
Year to December 2015Year to December 2016Year to December 2017Year to December 2018Year to December 2019
All respondents25%26%26%23%21%
16 to 2438%45%41%40%37%
25 to 3441%40%41%38%30%
35 to 4431%35%34%27%29%
45 to 5419%20%22%19%19%
55 to 649%9%14%12%9%
65 and over4%6%4%6%5%
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Location of online gambling
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Number of accounts
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