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Aims and methodology

This research was designed to explore the following core questions:

  • what are consumers’ attitudes, awareness, and use of customer-led gambling management tools?
  • what level of understanding do consumers have around pre-commitment tools and what is their appetite for different types of financial limit?
  • what perceptions do consumers have surrounding the barriers or facilitators to using gambling management tools, and specifically, pre-commitment tools?
  • what are consumers’ preferences towards how they may engage with financial limits, such as: setting limits amounts, frequency of review, types of limits?

This research used an online quantitative survey: data was collected from 2,007 adults aged 18 years and over in Great Britain, with fieldwork taking place from 2 September to 7 September 2023.

The sample consisted of individuals who had gambled online within the last 4 weeks, excluding those who had only gambled on: The National Lottery, scratchcards, and/or private betting. Therefore, results (including Problem Gambling Severity Index scores) should not be used to produce population level estimates.

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Last updated: 29 November 2023

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