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Exploring consumer journeys using customer-led tools

Introduction

The Gambling Commission, in partnership with Yonder, commissioned quantitative research to explore consumer use of customer-led gambling management tools. The research involved an online self-report survey conducted by Yonder, focused on online gamblers. The responses were analysed by the Commission’s Research and Statistics team.

This report outlines key findings covering three key areas:

  • gambling management tools - tools that are available to support gamblers to help manage the amount they gamble or the way in which they gamble
  • pre-commitment tools - website or in-app functions that allow customers to set in advance limits on the amount of time or money they spend gambling
  • financial limits – a type of pre-commitment tool, such as spend or loss or deposit limits, that are set by the customer to help manage how much money is spent on gambling.
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Customer-led tools - Aims and methodology
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