National Strategy to Reduce Gambling Harms
Well-designed and well-delivered evaluation will be a core part of the evidence base for widespread adoption of measures proven to reduce gambling harms.
Good evaluation looks not only at the process, but also the impact on people and behaviour. In order to achieve the overall aim of the strategy, a greater understanding is needed of the impact that interventions and activities have on how people gamble, how they experience harm, and how they respond to prevention and support activities and interventions. This means that evaluation needs to be built in from the beginning of an intervention or project.
The key principles of good evaluation, as set out in the existing protocol are:
Robustness and credibility:
Appropriate evaluation generates robust evidence. This includes drawing on quantitative and qualitative data and incorporating the consumer and, or as well as, user voice.
Evaluation should be proportionate to the risk and scale of the intervention, so scale should be considered and documented at the outset.
Independent evaluation is perceived as more objective, robust and credible, but may not be proportionate for all interventions.
Evaluations should be as open as possible about the rationale and details of the intervention, the evaluation process, results generated, and conclusions. Transparency increases confidence and credibility and allows stakeholders to think about how lessons learned can be transferred.Next section
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