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Strategy

National Strategy to Reduce Gambling Harms

The sole aim of this three-year National Strategy is to move faster and go further to reduce gambling harms.

Working in partnership

Evaluation has started to take place under the Commission’s independent research programme, to help understand the effectiveness of activities designed to reduce the risk of gambling harms, and working with partners to do so.

Examples include evaluating the impact of reducing friction for customers to encourage setting limits in online gambling, trialling safer gambling messaging on gaming machines in bingo premises, and the work to evaluate the effectiveness of multi-operator self-exclusion schemes.

Partnership actions

To support evaluation across all partners

Evaluation is not confined to what the gambling industry does. It is important to find out what works in wider prevention programmes, and in treatment and support options.

The success of the strategy will be reliant on how all parties involved approach and use evaluation to help determine the right mix of interventions and options to prioritise activity and reduce gambling harms.

Good evaluation will enable and empower commissioning bodies to base funding and prioritisation decisions on evidence of what does and doesn’t work.

Longer term evaluation needs

Over the longer term, those involved in delivering the strategy may benefit from a more coordinated approach to evaluation. Options to prioritise and coordinate evaluation, including ownership and implementation, will be explored during the life of the strategy.

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