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Working together to improve standards of safer gambling

We work with a number of partner organisations in the area of safer gambling.

GambleAware's (opens in a new tab) programme of treatment, education, harm prevention and research is guided by the National Strategy to Reduce Gambling Harms, which is defined by the independent Advisory Board for Safer Gambling (ABSG), and endorsed by us.

We also work with industry groups responsible for raising standards in safer gambling, such as Industry Group for Responsible Gambling (opens in a new tab).

Our expectations

“We want to see you harnessing the same innovation and tools that are used to determine customer profitability, to drive customer protection.

There is perhaps no better way to demonstrate a drive to raising standards than through a genuine and public commitment to meeting your social responsibilities.” - former CEO, Sarah Harrison.

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