Brand health metrics for the National Lottery brand
The National Lottery is a national asset and as such, it is important that the health of the National Lottery brand is maintained.
YouGov’s BrandIndex is a daily brand tracking tool which takes into account 6 metrics (Impression, Quality Value, Satisfaction, Recommend, Reputation). The Index score can range from minus 100 to 100. It is compiled by subtracting negative responses from positive responses and taking an average across all 6 brand health metrics. A score of zero would mean equal positive and negative feedback.
The aim of our regulation is to help contribute to a net positive score for the National Lottery brand. As the current National Lottery Licence began in February 2024, we are presenting the data from that point onwards.
Brand Health metrics
| Data definition | February 2024 to March 2024 | April 2024 to June 2024 | July 2024 to September 2024 |
|---|---|---|---|
| YouGov BrandIndex score | 10.9 | 9.8 | 11.9 |
Notes
Data is nationally representative.