RO4 Our regulation of the National Lottery Licence
National Lottery consumer sentiment data
This data is taken from the Gambling Survey for Great Britain (GSGB).
The National Lottery is a national asset, and it is important that it generates positive sentiment among participants. The aim of our regulation is to ensure that consumer sentiment remains positive about the National Lottery brand across several areas. This data is taken from the GSGB and reflects responses to our survey in these areas. As the current National Lottery Licence began in February 2024, we are presenting the data from that point onwards.
Consumer sentiment about the National Lottery
To what extent do you agree with these statements about the National Lottery? (July 2024 to September 2024)
| Today I think that the National Lottery… | Agree (percentage) | Neither agree nor disagree or do not know (percentage) | Disagree (percentage) |
|---|---|---|---|
| …is honest and trustworthy | 37.6% | 51.6% | 10.9% |
| …is well run | 33.8% | 56.9% | 9.3% |
| …encourages people to play its games responsibly | 27.8% | 53.0% | 19.2% |
| …is innovative | 14.8% | 65.4% | 19.7% |
To what extent do you agree with these statements about the National Lottery? (April to June 2024)
| Today I think that the National Lottery… | Agree (percentage) | Neither agree nor disagree or do not know (percentage) | Disagree (percentage) |
|---|---|---|---|
| …is honest and trustworthy | 36.4% | 52.8% | 10.8% |
| …is well run | 32.9% | 57.9% | 9.2% |
| …encourages people to play its games responsibly | 28.7% | 53.3% | 18.1% |
| …is innovative | 15.2% | 65.6% | 19.2% |