| Quarter | Today I think that the National Lottery... | Agree (percentage) | Neither agree or disagree or do not know (percentage) | Disagree (percentage) |
|---|---|---|---|---|
| January 2025 to March 2025 | ...is honest and trustworthy | 42.6% | 46.2% | 11.2% |
| ...is well run | 37.7% | 33.9% | 12.5% | |
| ...encourages people to play its games responsibly | 31.3% | 61.8% | 12.9% | |
| ...is innovative | 17.0% | 62.4% | 20.6% | |
| October 2024 to December 2024 | ...is honest and trustworthy | 37.9% | 51.4% | 10.9% |
| ...is well run | 24.6% | 52.5% | 8.5% | |
| ...encourages people to play its games responsibly | 27.7% | 51.8% | 18.5% | |
| ...is innovative | 15.6% | 66.2% | 18.1% | |
| July 2024 to September 2024 | ...is honest and trustworthy | 37.6% | 51.6% | 10.9% |
| ...is well run | 33.8% | 56.9% | 9.3% | |
| ...encourages people to play its games responsibly | 27.8% | 53.0% | 19.2% | |
| ...is innovative | 14.8% | 65.4% | 19.7% | |
| April 2024 to June 2024 | ...is honest and trustworthy | 36.4% | 52.8% | 10.8% |
| ...is well run | 32.9% | 57.9% | 9.2% | |
| ...encourages people to play its games responsibly | 28.7% | 53.3% | 18.1% | |
| ...is innovative | 15.2% | 65.6% | 19.2% |
RO4 Our regulation of the National Lottery Licence
National Lottery consumer sentiment data
This data is taken from the Gambling Survey for Great Britain (GSGB).
The National Lottery is a national asset, and it is important that it generates positive sentiment among participants. The aim of our regulation is to ensure that consumer sentiment remains positive about the National Lottery brand across several areas. This data is taken from the GSGB and reflects responses to our survey in these areas. As the current National Lottery Licence began in February 2024, we are presenting the data from that point onwards.
Consumer sentiment about the National Lottery
To what extent do you agree with these statements about the National Lottery?
| Quarter | Today I think that the National Lottery... | Agree (percentage) | Neither agree or disagree or do not know (percentage) | Disagree (percentage) |
|---|---|---|---|---|
| October 2025 to December 2025 | ...is honest and trustworthy | 39.3% | 51.2% | 9.0% |
| ...is well run | 35.4% | 56.3% | 7.7% | |
| ...encourages people to play its games responsibly | 37.4% | 54.8% | 17.2% | |
| ...is innovative | 15.1% | 67.1% | 17.1% | |
| July 2025 to September 2025 | ...is honest and trustworthy | 50.0% | 38.0% | 13.0% |
| ...is well run | 48.0% | 41.0% | 11.0% | |
| ...encourages people to play its games responsibly | 36.0% | 43.0% | 22.0% | |
| ...is innovative | 21.0% | 55.0% | 25.0% | |
| April 2025 to June 2025 | ...is honest and trustworthy | 49.0% | 38.0% | 13.0% |
| ...is well run | 46.0% | 42.0% | 12.0% | |
| ...encourages people to play its games responsibly | 38.0% | 43.0% | 22.0% | |
| ...is innovative | 21.0% | 55.0% | 24.0% |